Journey to GenAI: Accelerating Enterprise AI Adoption in the Middle East
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Gen AI is no longer a future ambition—it’s a competitive advantage.
But while the opportunity is huge, the path to successful adoption is filled with obstacles: inconsistent data, rising costs, internal pressure, and unclear ROI.
In this exclusive podcast from AWS and Zero&One, hear how the most forward-thinking organisations in the GCC are cutting through the complexity and turning AI potential into real business outcomes. With expert insights from CNBC ARABIA and practical success stories, we break down how Zero&One’s BRAiN AI accelerator is helping businesses adopt Gen AI faster, smarter, and more sustainably.
AI That Delivers: Inside Zero&One’s BRAiN Programme Transforming the GCC
If you are a CIO, CTO, Head of Innovation or Digital Transformation, this podcast offers practical guidance on:
PODCAST
BRAiN is Zero&One’s flagship AI accelerator, designed to fast-track responsible AI adoption. It provides a structured framework, tailored industry solutions, and end-to-end services—from strategic planning and technical execution to continuous optimisation.
About the BRAiN Programme
Building effective business cases for AI investment
Creating scalable, industry-specific AI solutions
Navigating infrastructure, compliance and risk challenges
Driving measurable impact with Zero&One’s "Prepare, Proof, Productise" framework
What you will learn
Learn how a leading media business is leveraging Gen AI to enhance user experience and drive content automation.
Shabbir Hussain
Director- Operations & Engineering from CNBC Arabia
Mohamad Kawtharani
Hear from the team behind the BRAiN programme on what it takes to build scalable and sustainable AI solutions in the region.
Senior AI Engineer from Zero&One
Koushal Dutt
A Gen AI expert from AWS explores the latest market trends and how cloud-native approaches are reshaping enterprise AI.
Senior Customer Solutions Manager from AWS
Meet the Speakers
